The Pricing engine allows a sales team to take a budget for a day, month or year and with dynamic ratecards and yield management, create the optimum selling price of airtime throughout the week - so low demand dayparts need never be a dead sell again.
Special ratecards can be set up for key dates of the calendar (Public Holidays for instance) and fed into the overall picture.
All pricing data is instantly fed back into the PlanIt system giving the sales planner factored pricing for every timeband of the week, giving the team the flexibility to change pricing at a moments notice.
Tools include:
- CPT & Ratecard Weighting and Demand Factors on dates, weeks, days and dayparts
- Station Log capacity in minutes and impacts
- Deal Options including discounts
- Ability to monitor and optimise at any time
- Real time information fed straight back into Campaign planning – and apply the correct Pricing Factors to the Campaign Booking
- Real time Availability in Campaign Planning
